Castle Hill

Radiant Distillers, India launch Rare Reserve Castle Hill Whisky

Sells out on first day of sales on packaging appeal alone without any additional marketing support.

New single malt whisky in progress.

Hearing about our reputation for creating sales success, Radiant Distillers based in Assam asked us to help create a new whisky for the North East and East Indian market. Spotting growth in a more youthful market, we developed the brand concept with Radiant through to naming, packaging and marketing materials.