“Match the quality of the whisky itself”
Our Deerstalker brand now has a clearer identity in terms of the segments of the market within which it features. The upgrading of the presentation has given us a stronger shelf impact, and both retailers and consumers have commented upon the new labels. The work completed by Pax has given the brand a stronger image which is critical in a very competitive environment.”
Paul Aston, Owner Aberko Ltd.
There is an expectation of quality associated with scotch whisky and the packaging now matches the quality of the whisky itself. Recently the Deerstalker Blended Malt – Highland Edition achieved a rating of 94/100 in Jim Murray’s 2016 whisky bible.”
Paul Aston, Owner, Aberko Ltd.