Duchy Originals

Product range and promotional materials

It all started with an oatcake. 21 years later, Prince Charles’s organic food brand, Duchy Originals, is a global success with profits of over £2.8m and over £11m raised for charity.

Creation of over 35 packs including structural design across diverse in-store categories and now licensed exclusively to Waitrose

The team at PAX Studio always provide creative and imaginative solutions to the most challenging briefs. The combination of creative solutions with clear strategic thinking is refreshing. Projects are handled within timescales and budget with great attention to detail. They are a pleasure to work with.

Richard Hogg, Marketing Director