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Social Hub > GF Smith Launches Collection in Style
GF Smiths knows how to put on an event; from the luxuries invitation to the synchronised world wide launch of ‘The Collection – Spring 2015’ introduced by Paul Scharf, Scotland Sale Manager. GF Smiths, ‘opened their door’ literately, to invite designers in to a pop-up shop to be handed over their collection pack, cased in a branded felt bag. Pax designers are certainly inspired by the beautiful paper collection and look forward in incorporating these gems into future projects.
We wanted to make the collection comprehensive. That’s why we’ve included every single one of our papers presented as sheets, instead of chips, to allow you to get a true sense of texture and essence.
We wanted it to be a celebration of paper. That’s why it’s full of stories, of Royal Birthdays, beer, colour television sets, a trip to Spain and – paradoxically- of good paper made bad.
– John Haslam, GF Smith Joint Managing Director