Castle Hill Whisky
Radiant Distillers, India launch Rare Reserve Castle Hill Whisky
Sells out on first day of sales on packaging appeal alone without any additional marketing support.
New single malt whisky in progress.
Hearing about our reputation for creating sales success, Radiant Distillers based in Assam asked us to help create a new whisky for the North East and East Indian market. Spotting growth in a more youthful market, we developed the brand concept with Radiant through to naming, packaging and marketing materials.
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I would like to take this opportunity to thank each one of you at Pax who have worked on Castle Hill. I take great pleasure in letting you know the great response we have had from customers and trade- it’s liquid gold. We hope in it’s printing we have done justice to your creative inputs. I once again thankyou from the bottom of my heart.
”Vicky Chand, Marketing Director
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